Hands of Respect was a campaign created by Marvel's former EIC, publisher Stan Lee. Lee wanted to bring back the human fundamental of respecting one another.
A group of PR students from the Spring 2017 class collaborated together to help Lee promote and rose awareness to Hands of Respect. The class promoted the campaign by hosting a campus movie night, partook in a capitol walk in Sacramento raising awareness to assembly members, senators and staff members about Hands of Respect, spoke at the CSU Chancellor meeting, and had an open online chat to the public via Facebook with Lee himself to spread the movement.
My introduction to digital media - 2017